UGC - User Generated Content
What is UGC?
UGC, or User-Generated Content, refers to authentic content created by users rather than the brand itself. This includes photos, videos, text, reviews, and more. UGC holds more influence than traditional brand marketing because it comes from real consumers who have experienced the product firsthand. These individuals stay in tune with trends, making their content more relatable and engaging to others.
A great example is TikTok—where people connect through authentic content, regardless of follower counts. Consumers trust recommendations from other users more than ads, which is why UGC is so powerful.
Examples of UGC:
• A selfie or video in front of a new restaurant
• An unboxing video of a new product
• A photo showing someone wearing, using, or experiencing the product or service
We see this type of content every day, but not all of it serves a brand effectively. That’s where professional UGC creators come in. The difference lies in their ability to strategically capture attention. They ensure the content is high quality—using proper lighting, sound, and framing—while staying on top of social media trends.
UGC Examples
Professional Examples
Professional Videos:
• Produced by professionals using high-end cameras and equipment.
• Carefully planned and scripted, with professional editing, lighting, and sound.
• Highly polished and often used for brand campaigns, commercials, or product launches.
• Ideal for communicating a brand’s values, showcasing professionalism, and maintaining a premium image.
The main difference is that UGC videos are about authenticity and relatability, while professional videos focus on delivering polished, high-quality content. Both have their place in marketing—UGC builds trust and connects with audiences on a personal level, while professional videos maintain a brand’s reputation and present products or services in their best light.